Taiwan’s Sporting Goods Industry Makes a Bold Entry into the Vietnamese Market

2026 Vietnam Sport Show
August 13–15 at the Saigon Exhibition and Convention Center (SECC)

2026 ( 08.21)

The 2026 Vietnam Sport Show will take place from August 13–15, 2026 at the Saigon Exhibition and Convention Center (SECC) in Ho Chi Minh City. Organized by Vietnam’s National Exhibition and Advertising Company (VINEXAD), the show brings together over 350 exhibitors from more than 15 countries across 450 booths, with more than 15,000 professional trade buyers expected to attend. The exhibition spans four key sectors: sportswear, outdoor recreation, health & fitness, and sports equipment. This year’s TAIWAN SELECT PAVILION is led by the National Federation of Automobile Parts Dealers Associations and the Taiwan Cultural and Creative Industries Development Association. Bringing together 18 selected Taiwanese companies across a total floor space of 198 square meters, the pavilion presents a unified brand image that comprehensively showcases Taiwan’s R&D depth and international competitive strengths.

TAIWAN SELECT PAVILION EVENT BOOTH

To maximize the visiting experience and business efficiency of professional trade buyers, the Taiwan Image Pavilion has established a dedicated Value-Added Activity Zone. At the pavilion entrance, a large LED display wall continuously showcases product videos and company profiles for all participating brands, enabling buyers to gain a comprehensive overview of the pavilion’s full offering at a glance. Inside, a designated B2B business meeting area is supported by professional interpreters fluent in English/Mandarin Chinese and Vietnamese, ensuring purchasing requirements are communicated with precision. A premium product showcase along the main traffic flow displays representative samples for close-up comparison and evaluation, significantly enhancing practical procurement efficiency.

Featured Exhibitor Lineup

The 18 participating companies span bicycles and accessories, vehicle safety components, sports and wearable electronics, venue display and interactive systems, functional materials, and outdoor lifestyle products — fully aligned with the show’s four main themes. Featured exhibitors include: Leader F&W (Zephyr bicycle brand, tailored to Vietnam’s cycling and commuter sport market); MEGA PRODUCTIONS (PaPaSeat children’s bicycle seats, targeting parent-child co-riding and urban bike-sharing); SHENKE INTERNATIONAL (optoelectronic display and touch solutions for fitness equipment HMI applications); JIA ZHEN (eco-friendly digital signage and KIOSK interactive systems for sports venues and event information); FUHE POLYMER (high-performance polymer functional materials for footwear, sports equipment, and outdoor gear); and RED ANT AUTO EQUIPMENT (vehicle safety products extending into bicycle, motorcycle, and outdoor vehicle safety accessories). The complete exhibitor list is available upon request at the Taiwan Select Pavilion website.

Online Show Directory

To make the most of your visit, we recommend browsing the Taiwan Pavilion online exhibitor directory before the show. Get ahead of the curve by identifying leading suppliers in Sport Goods supply chain that match your procurement needs.

Visitor Registration

Entry requires an official visitor badge issued by the organizer. To save time on-site, please complete your online pre-registration .

About Us:

The National Auto Parts Association of the Republic of China is a nationwide federation comprising auto parts commercial associations from cities and counties across Taiwan.

Established to unite the voice of the auto parts distribution industry, NAPA serves as a vital bridge between the industry, government, academia, and research institutions, working collectively to foster a healthy and sustainable business environment. Over the years, the Association has actively supported its member companies in expanding into overseas markets, contributing to the continued growth and global competitiveness of Taiwan's auto parts industry.

中華民國汽車材料商業同業公會全國聯合會
National Auto Parts Association

Taiwan Select Pavilion Contact:Mr. Steven Chen
Secratariat: Ms. Chang
Tel:886-2-85213275 Fax:886-2-8521-9855
E-mail:taiwanaepa@gmail.com

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